Sponsorships
Because we’re passionate about rodeo and its rich traditions, we’re proud to support the athletes who bring this sport to life. Rodeo represents not only skill and competition but also community, heritage, and an unwavering commitment to excellence. The incredible athletes featured below embody these values through their hard work, sportsmanship, and dedication to their craft. Each of them serves as an inspiration—both in and out of the arena—demonstrating the perseverance and spirit that make rodeo such a meaningful part of our culture.
If you’re an athlete, team, or organization interested in discussing sponsorship opportunities, we’d love to connect. Please reach out to us to learn more about how we can work together to support the rodeo community and continue celebrating the people who make this sport extraordinary.
Snow Lopez
Miss Rodeo New Mexico 2026
Snow Lopez claims Clayton, New Mexico as home. She is a senior at West Texas A&M University in Canyon, Texas. Snow is currently on the Deans List, working towards her major in Agriculture Media and Communications, with a minor in Business Marketing. You can find Snow at barrel races, creating memories with her family, and making her mark in the Western world. Blessed to live this way of life, her goal is to work as a Broadcaster or Marketer for a Western Brand.
Madison Legler
Miss Turquoise Circuit 2026
From the painted skies of the Arizona desert to the majestic mesas of New Mexico, it is my honor to represent the great Southwest as your 2026 Miss Turquoise Circuit. My name is Madison Legler, and I am an Arizona native currently residing in Chino Valley.
During my reign, I am excited to share my platform, Faith in the Arena, as I promote the sport of rodeo and demonstrate that with faith, anything is possible. It is a true honor to live and represent our western way of life, and I am passionate about sharing the values, traditions, and heritage of rodeo with the next generation. My hope is to help ensure this legacy continues strong for many years to come.
God Bless & Let’s Rodeo!
Madison Legler
2026 Miss Turquoise Circuit
Boyce Kraut
Bareback Rider
Raised in Wittman, Arizona, Boyce was born into a rodeo family. His Father came over from Australia to rodeo, where he rode and fought bulls professionally for many years. Growing up he and his brother went to rodeos with their father when they were little, and always participated in clown acts, sheep riding, and then later competing all the way through junior high and high school rodeo together. Boyce competes at the collegiate level as well, for Clarendon College in Texas. He has now moved up the ranks to a professional bareback rider, in the Pro Rodeo Cowboys Association, hoping to make a big splash in the rodeo world!
Ethan Johnson
Bullfighter
Ethan Johnson of Corona, New Mexico, is a seasoned professional bullfighter with the Professional Rodeo Cowboys Association (PRCA). With eight years of professional experience, Ethan has earned a reputation for his skill, courage, and dedication in the arena.
He has fought bulls at some of rodeo’s most prestigious events, including the 2023 National Circuit Finals Rodeo, the First Frontier Circuit Finals from 2019 through 2023, and the National College Finals Rodeo since 2022. In addition, Ethan has been a featured bullfighter at the renowned “Wild Thing” Open Bull Riding for nine consecutive years, showcasing his commitment to excellence and his passion for protecting cowboys and entertaining fans.
Whether in small-town arenas or on the national stage, Ethan Johnson continues to exemplify professionalism, grit, and heart in every performance.
Sujhey Rosas
Miss Rodeo California 2026
Rooted in the southernmost town of California, Tecate, 24-year-old Sujhey Jaslyn Rosas calls home. She is a proud Cal Poly Mustang, having earned her Master’s, Bachelor’s Degree, and enriching her education with four academic minors. Her professional experience within the western industry has strengthened her appreciation for the lifestyle, community, and traditions that guide her journey. Having begun her rodeo royalty journey as Miss Norco Mounted Posse, Sujhey is grateful for the opportunity to now represent the Golden State as the 2026 Miss Rodeo California. She steps into this role with heartfelt appreciation and enthusiasm, hoping to empower cowgirls across California to chase their dreams, overcome obstacles, and shine with confidence. With heart, grit, and a deep love for the western way of life, Sujhey is ready to embrace the ride of a lifetime. Let’s Rodeo!